CommBank turns a garden into a cricket pitch in new ad

Tim Burrowes

January 24, 2013 11:33

CommBank is continuing its “Summer of Can” advertising activity around its Cricket Australia sponsorship with another campaign promoting a competition for new Everyday Account openers to win $10,000.

The Change Your Everyday ad – created by M&C Saatchi – features a time lapse video of a miniature cricket pitch being built in a suburban back garden.

View the ad:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Hoin 24 Jan 13

A bit stupid to be starting a new campaign based on cricket when the Australia Day weekend is a day away and everybody will be back at work next week signalling the end of summer and the holidays.

I suspect that when everybody is back cooped up in their offices and having to take s*** from overbearing bosses they will be very bitter and resentful that they had to “change their everyday”.

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Cognitively DIssonant 25 Jan 13

Why isn’t the sightboard behind the bowler’s arm?

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