Dumb Ways To Die’s Leah Waymark joins Mumbrella’s Meet The Marketers panel in Melbourne

One of the team who drove Metro Trains’ breakthrough Dumb Ways To Die viral video success has joined the panel for Mumbrella’s Meet The Marketers session next month.

The Melbourne event takes place on February 7 at River’s Edge on Siddeley Street from 6pm.

On the panel will be Leah Waymark, GM of corporate relations for Metro Trains. Since its launch in  November the train safety song created by McCanns has had nearly 40m views globally making it one of the most successful online safety messages of all time.

As Mumbrella has previously announced, the other panellists for the Melbourne session are:

• Megan Foster, GM of marketing and brand development, Myer
• Ben Amarfio, EGM, marketing, digital and communications, Cricket Australia
• David Katic, general manager of marketing, Ford

Tim Burrowes

Tim Burrowes is the founder of Mumbrella. At various points he's been editor, content director and editor-at-large of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK.

Linkedin

topics Ben AmarfioLeah WaymarkMarketingMegan Foster

Share Tweet Share

Got a tip?

Send Mumbrella your thoughts or provide us with more information by filling out this form. Any tips or comments will go straight to the Mumbrella editorial team. You don't need to include your details, but if you want us to reply, please include a valid email address.

• Name
• Email
• Message*
• CAPTCHA
• Name
  This field is for validation purposes and should be left unchanged.