One of the team who drove Metro Trains’ breakthrough Dumb Ways To Die viral video success has joined the panel for Mumbrella’s Meet The Marketers session next month.
The Melbourne event takes place on February 7 at River’s Edge on Siddeley Street from 6pm.
On the panel will be Leah Waymark, GM of corporate relations for Metro Trains. Since its launch in November the train safety song created by McCanns has had nearly 40m views globally making it one of the most successful online safety messages of all time.
As Mumbrella has previously announced, the other panellists for the Melbourne session are:
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Megan Foster, GM of marketing and brand development, Myer
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Ben Amarfio, EGM, marketing, digital and communications, Cricket Australia
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David Katic, general manager of marketing, Ford
Mumbrella is also holding Meet The Marketers in Sydney next Wednesday January 30. The event features marketers from Unilever, SBS, Cambell Arnott’s, Wesley Mission and Virgin Mobile.
Details of how to book are available here.