CommBank’s bulldog ad goes to air
Bulldog, the last in an initial trilogy of ads shot by French director Jean-Pierre Jeunet for Commonwealth Bank has gone to air.
The ad features disappointment for a bulldog when his wooing of a poodle is cut short by his owner’s speedy return from the bank.
The first two ads in the series by Jeunet, the director of Amelie, have already gone to air, while CGI effects around the Bulldog saw the latest work take slightly longer.
The three ads from Goodby Silverstein were shot in May. Jeunet will shoot more in Melbourne in the next few weeks.
Credits:
- TITLE: Bulldog
- CLIENT: Commonwealth Bank of Australia
- AGENCY: Goodby, Silverstein and Partners
- PRODUCTION COMPANY: Grand Large Inc. (New York)
- PRODUCTION SUPPORT: Robber’s Dog (Melbourne)
- DIRECTOR: Jean-Pierre Jeunet
- DOP: Bruno Delbonnel
- EXECUTIVE PRODUCER (Agency): Chris Moore
- EXECUTIVE PRODUCER (Grand Large Inc): Steven Horton
- EXECUTIVE PRODUCER (Robber’s Dog Films): Mark Foster
- PRODUCER: Mark Allan
- LINE PRODUCER (Robber’s Dog Films): Claris Harvey
- EQUIPMENT/SOFTWARE: Pan-Arri 435, Kodak film, Technocrane with stabilised head, steadicam, Avid
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
bulldog’s accent is MOST annoying
User ID not verified.
I must confess that these ads are starting to grow on me.
User ID not verified.
We open on some dog balls…..
User ID not verified.
Hate this series of ads. But this one is a far improvement on the pathetic fainting lady. The concept is much more in line with their strategy, rather than showing some useless employee’s running through the white picket fence to save the damsel in distress that gets a call back.
Hate to think how much was spent for this series.
User ID not verified.
what self indulgent rubbish!
User ID not verified.
is visual to “the theme line, the logo” meant to be in time with the audio. seems out of sync.
User ID not verified.
i like these ads, but they missed the mark with this one – the dialoge between the dogs just does not work for me – get the point but think it could have been made in a better way.
User ID not verified.
Nonsensical rubbish
User ID not verified.
I agree with @macsmutterings.
Good concept, poor copywriting.
User ID not verified.
Nothing more than an uber wank, American Agency, French Director, NY Production House, cockney bulldog and an extremely unfunny spot that will merely confound and bemuse (not amuse) their target market, Criminal!
User ID not verified.
Not a fan at all of these ads.
User ID not verified.
What exatly is the point??? “We solve problems quicker then your eating lunch” isnt exactly worth an entire ad!!! Poor effort for Commonwealth – Not showing how they are better at all…
User ID not verified.
This series doesn’t really do it for, but this execution is by far the most non-sensical of the lot.
User ID not verified.
I actually like this, hated the fainting woman though.
Although I thought the line “I’ll give you 100” meant something else at first.
User ID not verified.
wobble wobble balls
User ID not verified.
Agree with Mike… this would have cost a fortune, but really shouldn’t have. Poor.
User ID not verified.
Makes me wanna buy financial services products! Specifically from Commbank!
User ID not verified.
Hate this ad less than the other ones. But reminds me that Comm Bank can’t come up with a single credible brand value than ‘taking the piss.’ They’re a bank, people. Not a lager.
User ID not verified.
Comeon, guys, its a bank brand. Instinctively hated by everyone, the least they could go for was a good laugh.
Im not a massive fan, but it didnt piss me off like the other offerings at the moment, such as Nab’s bloody children or the stupid “A” bank adverts.
User ID not verified.
and we all bagged Barbara from ANZ….
User ID not verified.
Sad waste of money
User ID not verified.
They should have spent the money on Pedro Almodovar.
User ID not verified.
Hi hmmm,
I think you were right about the audio being out of sync – they’ve posted a new version which I’ve updated above.
Cheers,
Tim – Mumbrella
Huge wast of money, building an internal audience when really you’ve got nothing to say. And in the other spot “we’ll call you back when we say we will” … what about you just answer the phone when I call or call me back when I want you to!!!
User ID not verified.
This dog of a campaign should be put down!
User ID not verified.
I am starting to feel a little embarassed when I use a Commonwealth Bank ATM.
The great advertising campaigns that mke you smile include Woolworths ads like the one with the Greek couple.
Me thinks no one really understands Australian humour at this bank.
User ID not verified.
Hey i like the ad, it was filmed outside my shop !
User ID not verified.
This ad is riot! That bulldog sounds like a cockney bloke I have in my Tug of War Team. Want to see some really tough bulldogs visit http://www.tug-o-war.asn.au
User ID not verified.
Who is the gorgeous lady in the bulldog ad. Has she featured any where else?
User ID not verified.