Commercial Radio Australia has announced positive revenue growth across all metro markets in December 2016.
11 January 2017
Radio ad revenue strong in December
All metro markets recorded positive growth in radio ad revenue in December 2016 up 6.75% to a total of $58.837 million, according to the metropolitan commercial radio advertising revenue, sourced by Deloitte and released today by industry body, Commercial Radio Australia.
The Sydney market was up 6.5% to $17.792 million, Melbourne also showed strong growth up 6.68% to $17.546 million, Brisbane rose 10.37% to $9.674 million, Perth was up 6.43% to $8.401 million and Adelaide was up 2.23% to $5.424 million.
The six months of the 2016/17 financial year shows the total market up 1.15% to a total of $395.317 million. YTD for the individual markets shows Sydney up 1.91% to $121.914 million, Melbourne up 2.15% to $121.812 million, Brisbane rose 2.15% to $62.327 million, Perth was slightly up .07% to $54.128 million and Adelaide is down 4.64% to $35.136 million.
Commercial Radio Australia, CEO Joan Warner said: “Radio performed well in December and shows overall a solid six months.”
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.
Source: Commercial Radio Australia media release