Commercial Radio Australia to pilot hybrid ratings methodology with smart watches and phones
Commercial Radio Australia will trial using both diary and electronic meters to measure radio audiences, the industry body announced this morning.
The global pilot will commence in the first half of 2019 and will involve participants in Sydney, Melbourne, Brisbane, Adelaide and Perth recording their radio listening on paper through the radio diaries and by through a smartwatch and phone app that can pick up ‘ambient radio’.
The ‘pilot’ will commence early next year
