Common announces sports media platform launch
Indie publisher Common is launching a sports media platform named Common Sport.
The announcement:
Independent publisher Common is shaking up sports media with the launch of Common Sport—a new platform created by fans, for fans.
Formerly known as NRL Laughs, Common Sport was born from a strategic acquisition of the viral page created by university student and content creator Rip Gillan. With a staggering 25 million views and 1.7 million engagements in just the second half of 2024, it’s clear that fans want more than just scores—they want the culture, humor, and stories that make sport special. Rip remains a key part of the team, ensuring Common Sport stays true to its fan-first ethos.
“What started as a fun way to connect with other NRL fans has become something much bigger,” Rip shared. “With Common, we can take fan-driven content to the next level—capturing the moments that make sports culture so unique.”
U.S. Exclusive Partnership
What sets Common Sport apart is its exclusive partnership with US sports media giant Playmaker—the force behind Da Get Got Pod (Marshawn Lynch & Mike Robinson), The OGs (Udonis Haslem & Mike Miller), The Roommates (Jalen Brunson, Josh Hart & Matt Hillman), along with other star-studded podcasts. This deal sees Common bringing these top-tier shows to Australian audiences and brands while integrating them across its platforms.
Adding to its lineup, Common has also teamed up with Kick It Forward, a smash-hit sports show that’s already reaching millions of fans. These partnerships solidify Common as a leader in Australia’s evolving sports content landscape across audio, events, social media, and creator-led storytelling.
Changing the Game for Australian Fans
With 75% of Australians identifying as active sports fans, the way they engage with content is shifting—it’s not just about highlights anymore. Fans want to be part of the action, from the sidelines to the stands. Common Sport is leading this shift, giving players, fans, and brands a dynamic space to connect.
Common co-founder Max Sherry emphasized, “We’re not just publishing content—we’re building a thriving community that celebrates the passion, humor, and heart of Australian sports fandom.”
As a leading independent entertainment company, Common is committed to making social media a better place—one built on empowerment, education, and entertainment rather than negativity. Focused on sports, culture, and community, Common partners with both established and emerging creators to amplify their stories and connect them with like-minded brands.
These latest moves are just the beginning, with more acquisitions and show signings on the horizon as Common continues to expand its influence in Australian media.
Source: Common
