Common picks up Daphne Berry’s Airing Your Dirty Laundry podcast
Music podcast, Airing Your Dirty Laundry, is now a part of Common’s show catalogue.
The announcement:
Australia’s newest publisher, Common, has welcomed Airing Your Dirty Laundry (AYDL) to their show roster, offering a fresh and engaging entry point into the music, festival & pop culture scene for both Australian audiences and brands.
Hosted by Daphne Berry, AYDL transforms a modest laundromat into a dynamic stage for intimate conversations with the music community. Berry, who is deeply immersed in this world through her engagement with Oliver Leimbach of Australia’s Pop Rock band Lime Cordiale, brings a unique perspective to the show that is widely trusted by those she interviews.
YouTube first, this unconventional talk show features vibrant, unscripted dialogues that delves into artists’ passions, struggles, and triumphs — with perhaps some dirty laundry! AYDL promises a captivating mix of entertainment, inspiration, and revelation, ensuring that more than just laundry gets aired out.
Berry’s fresh voice has resonated strongly with artists, and the show has already featured notable guests such as Peach PRC, 360, BBNO$, and The Snuts, with a highly anticipated roster for 2025. In addition to music interviews, the show will include unique segments with guests like KIC co-founder, Steph Claire Smith to expand their audiences experience when consuming AYDL content. Partnering with Common will enable the show to tap into thepublisher’s expansive reach, which includes a global audience of 36 million and 2.5 million viewers in Australia each month. This collaboration will significantly boost the show’s visibility, awareness, and overall impact. Additionally, Common will facilitate connections with Australian brands, paving the way for multi-faceted partnerships that span video, audio, and even into live events.
“We’re incredibly excited about AYDL – The Australian music media landscape is in need of some TLC, and I wholeheartedly believe AYDL will play a key role in its revitalisation. The support we’ve received so far from the music industry has been nothing short of amazing, and I’m confident we’ll become the leading YouTube show for young Australians passionate about music and pop culture. Common is the perfect partner for us — our goals are completely aligned”
– Daphne Berry, Airing Your Dirty Laundry host
Common’s COO Rachel Henry (née Hall) said that signing AYDL is a huge step forward for House of Common, “This show is breaking new ground in Australia, providing a unique offering that no one else is currently delivering. The fresh space and opportunities it presents are incredibly exciting. We’re already collaborating with Daphne on Common’s own franchise, Common Voices, and are seeing impressive results. We’re confident that this show will quickly be of huge value to advertisers looking to actually connect with music culture. ”
She then touched on the impact that this partnership has with their show hub, House of Common, saying “Our goal is to work with the best creator shows and podcasts that social has to offer. Through this partnership we have taken another big step forward.”
Source: Common
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