Common Venture airs beachgoers inner thoughts with limited-edition ‘Salty Towels’
Indie creative consultancy Common Venture is the latest agency to launch a product, with the release of ‘Salty Towels’, a limited-edition collection giving a voice to the unspoken truths of the shoreline.
Disclosing the inner thoughts of beachgoers, the towels are designed to air out dirty secrets or unspoken truths, including telling personal space invaders to kindly ‘rack off’, deterring people from stealing valuables, or letting others know about a shameless ocean pee.
The agency partnered with Jacky Winter and artist Georgia Perry to bring the typographic towels to life.
“When it’s 1000 degrees, summer in Australia means you have to be submerged up to your neck in a body of water to enjoy yourself. To kick-start 2025, we wanted to create something that celebrates the quirks of your typical day by the water, while airing out people’s questionable beach antics or micro-aggressions,” said Jane Burhop, creative director at Common Ventures.
“Beach culture is ripe for a little tongue-in-cheek commentary, and ‘Salty Towels’ does just that, with a touch of sass and charm.”
The collection has been made available to the consultancy’s client network, with a limited surplus set aside for those interested.
Keep up to date with the latest in media and marketing
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
These are very powerful. I particularly like the towels.
User ID not verified.
Have your say