Commonwealth Bank follows Westpac with ‘cash without card’ campaign
In a signal that the big banks are gearing up for a fight over “emergency cash” or “cash without a card” services, Commonwealth Bank has launched its TV campaign promoting its service just a day after Westpac.
While Westpac focussed on the distress and panic customers go through when they’ve lost their wallet, Commonwealth Bank presents a customer who experiences a moment of panic before calmly utilising the “cash without a card” service whilst her wallet, come to life after being left behind, attempts to journey back to its owner.
https://www.youtube.com/watch?v=KWRZF_ODBDw
Created by M&C Saatchi, the spot follows on from the bank’s promotion of its “Lock, Block and Limit” function which allows customers to lock its credit card from the app in the case of it going missing.
The digital and outdoor execution for the campaign launched two weeks ago.
https://www.youtube.com/watch?v=U_l64d1npPk
The Westpac campaign:
https://www.youtube.com/watch?v=0SfrN_CxPoI
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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I wish I could see these ads when im online.. rather than watching tv..
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If we’re going to compare & contrast I like the CommBank treatment more, light, funny and to the point . Westpac seems like a funeral march – you’ve only lost your wallet, it’s not the end of the world. The animated wallet’s pretty cool too and the target market’s bang on in the CommBank ad which manages to tell the story in half the time
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Love the death defying wallet. It just won’t give up, bit like Commbank Can, talk about an idea with legs.
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That’s business for ya.
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For the Commbank ad, Rey Carlson from Playbig Films did the live action stuff while Colin Renshaw from Alt did the wallet animation. Pretty wicked.
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And the music on the CBA ad-who did that?.It really makes it work for me.
Brilliant.Love the horns and great swing.
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Unusual they’ve launched a day apart from one another, they’re almost exactly the same in terms of the out take. The Westpac one is the only one I’d care to watch more than once though, as it’s actually funny and does the human emotion better.
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