Westpac aims to show it cares in spot promoting Emergency Cash service
The miserable moment of discovering a wallet is lost is recreated in a new ad for Westpac’s Emergency Cash service.
The commercial from DDB Melbourne captures people’s reactions to having their wallets stolen or lost in a variety of circumstances and aims to position Westpac as the bank that cares.
Westpac head of mass marketing services Lisa Ronson said: “Westpac Emergency Cash is the latest in a series of innovations and services designed to help our customers in those moments when they need us most. This campaign dramatises those situations and demonstrates how Westpac can help.”
Directed by Finch’s Christopher Riggert, the commercial leads into the broader campaign which will play out across mainstream, digital and social channels over the coming weeks.
The campaign follows on from a stunt which saw a ‘human ATM’ vox popping people in Melbourne who share their stories of having their wallets stolen or lost.
Credits
Agency: DDB Melbourne
- Darren Spiller – Executive Creative Director
- Glen Dickson – Creative Director
- Robbie Brammall – Senior Copywriter
- Jo Alach – Senior Agency Producer
- Simon Thomas – Head of Broadcast
- Andrew Little – Managing Director
- Mandy Whatson – Managing Partner
- Matty Graham – Business Director
- Jonathan Hiley – Business Coordinator
- Anna Bollinger – Planning Director
Production Company – Finch
- Director – Christopher Riggert
- Producer – Camilla Dehnert
- DOP – Jeremy Rouse
- Editor – Stewart Reeves
- Grade – Edel Rafferty (Method Studios)
- Online – Jamie Scott (Method Studios)
- Music Supervision – Level Two Music
- Music/Artist/Title – Luke Temple “You belong to Heaven”
- Sound Mix – Paul LeCouteur, Flagstaff Studios
Client: Westpac
- Lisa Ronson – Head of Mass Marketing Services
- Susan Coghill – Head of Advertising
- Emma Mahon – Senior Advertising Manager
- Tim Barrett – Advertising Consultant
Jeez it’s just a wallet.You’d reckon they’d just found out there had been a death in the family.Why such melodrama?
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Obviously OTT you’ve never lost your wallet or been without means to pay! Great work Westpac!
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CBA version of same product on in the Voice last night-same story better told.
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