News

Commonwealth Bank says it won’t be advertising on Alan Jones’ radio show in the near future

One of the country’s biggest brands, the Commonwealth Bank of Australia, or ‘Commbank’, has said it has no more planned advertising on Alan Jones’ breakfast radio show on Macquarie Media’s 2GB.

The bank’s current campaign concluded today. It then took to Twitter to announce it had been “dismayed” by comments Jones made on Thursday last week about New Zealand Prime Minister Jacinda Ardern, and would now take action.

The bank is now pulling public support for Jones, but it did let its current campaign continue running.

Now, according to Twitter, “no further advertising is scheduled for the Alan Jones program”.

Numerous brands have pulled their campaigns from the show – which commands the highest audience share in Sydney – but Jones himself has remained defiant, saying that any brands which leave, will just be replaced by other brands willing to take their place.

Speaking about Ardern last week, Jones said Australia’s Prime Minister Scott Morrison should shove a sock down her throat. The comment was relating to Ardern criticising Australia’s inaction on climate change. Jones has frequently made public statements about not believing in human-made climate change, and many believe he frequently uses more violent language about women than he does about men.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.