Ventra IP challenges its competitor Go Daddy with ad promoting its local call centres

Web hosting and domain names business, Ventra IP, has launched a campaign to challenge its overseas-based competitors and promote the benefits of its local offering.

The ad shows a man turn to Ventra IP, after throwing his belongings off a balcony in rage from his poor service. The end of the ad includes an audio clip sending up competitor Go Daddy’s campaign with actor Ray Meagher.

Created by Campaign Edge, the ‘Get happy, not crappy’ campaign seeks to communicate that Ventra IP’s Melbourne-based call centres can provide better levels of service than its overseas competitors.

Ventra IP Australia CEO, Angelo Giuffrida, said in a statement: “Anyone who runs a business knows when something goes wrong with your website, you are literally losing money. Our customers always have the security in knowing we are available 24/7 and you’re talking to a local person in Melbourne with expertise – not some international call centre.”

Campaign Edge executive creative director, Dee Madigan, said: “We were thrilled to deliver this campaign for a home-grown business. A lot of the big companies in the sector are pretending they are truly local, even rolling out the likes of Ray Meagher to create that impression, but Ventra IP actually is local.”

The ad will be running until October.


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