Ventra IP challenges its competitor Go Daddy with ad promoting its local call centres

August 23, 2019 4:41

Web hosting and domain names business, Ventra IP, has launched a campaign to challenge its overseas-based competitors and promote the benefits of its local offering.

The ad shows a man turn to Ventra IP, after throwing his belongings off a balcony in rage from his poor service. The end of the ad includes an audio clip sending up competitor Go Daddy’s campaign with actor Ray Meagher.

Created by Campaign Edge, the ‘Get happy, not crappy’ campaign seeks to communicate that Ventra IP’s Melbourne-based call centres can provide better levels of service than its overseas competitors.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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