Commonwealth Bank supports Aussie of the Year sponsorship with ‘Local Heroes’ campaign
Commonwealth Bank has launched a campaign called ‘Launching Local Heroes’ to leverage its sponsorship of the Australian of the Year Awards.
The bank, a 30-year sponsor of the awards, is to recruit eight nominees to work with eight bank executives to provide support to local community projects.
Each ‘Local Hero’ will be featured on in-branch posters, in video interviews on the Commonwealth Bank website and Youtube, and on Facebook, with regular updates on the progress of their projects.
The campaign was devised by BMF.
