Comms agency Romano Beck launches PR course after university graduates fall short

Communications agency, Romano Beck, has launched a 12-week public relations course to help university students become more employable after founders, Judy Romano and Gareth Beck, found that recent university graduates, interns and junior employees lacked practical industry knowledge.

RBU Education will offer students ‘back to basics’ lessons on media relations, sponsorship, social media and work place knowledge such as how to stand out, industry personalities, and work-load expectations.

Romano Beck founders Judy Romano and Gareth Beck

Beck told Mumbrella that the course will bridge the gap between university and the workplace, reducing the shock of young talent “wanting to run before they can walk”.

“We are big advocates of tertiary education for building a network, for learning theory and an ability to process complex information. University graduates can sometimes have delusions of grandeur. They come into the workforce in internship or junior roles wanting to run before they can walk and staring aghast at superiors who invite them to a [work in progress] thinking they’re in for some archaic punishment rather than a work in progress meeting,” he said.

“RBU Education bridges the gap between university and the workplace, cushioning their fall and increasing chances of turning internships into full time work or entry level roles into careers. The information in the course is practical, usable and written in their language, with the aim of making RBU Education students stand out from the crowd. It’s the mentor we would have wanted growing up in PR.”

Beck entered the industry after obtaining bachelor’s degree in communications and PR, whereas Romano learned about the industry on the job. The two compared their experiences coming into public relations and communications.

Beck said: “My traditional pathway in this industry was my roadmap to success. There’s a formula to standing out, and I believe we can teach this to our RBU Education students, in order to put them in the best possible position to survive and thrive in their first years of PR.”

Romano added: “As a high school dropout, I have learnt everything I know on the job. I’ve fought tooth and nail to climb the corporate ladder, use every opportunity to learn and grow, build industry relationships and create a legacy. With three decades of experience under the belt, it’s rewarding to pass on my knowledge to the future PRs of Australia. I just wish something like RBU Education was around when I was a junior burger.”

The course will be facilitated online in partnership with SpotED. It will cost a one-off payment of $1,495.

SpotED CEO, Jake Williams, said: “Romano Beck’s reputation precedes them, they are one of the most influential communications agency in the country, so it’s only fitting that the they deliver this course. At SpotED, we know that knowledge is power, and I have no doubt that the RBU Education program will future-proof students with the tools they need to succeed in the PR, marketing and communications industry.”


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