EY appoints Sefiani on a two-year communications retainer
Ernst & Young (EY) has hired Sefiani on a two-year retainer to provide counsel on strategic communications and stakeholder relations.
Sefiani has worked on communications projects for EY for the last four years, including the firm’s thought leadership initiatives and contributing to its “The University of the Future” campaign.
CEO Robyn Sefiani said it was a privilege to have its relationship with EY formalised.
“It is an absolute privilege to elevate our engagement with EY whose global purpose is to help solve clients’ toughest challenges to build a better working world for all,” she said.
“At Sefiani, we are closely aligned with EY’s goals, as we are driven by the purpose of delivering communication that matters for our clients in issues-rich environments, to solve problems and seize opportunities. We love working with the incredibly smart people at EY and are excited to be extending our wonderful working relationship to a broader and higher level.”
Sefiani’s remit will include working with EY’s in-house team, strengthening the brand’s voice on issues concerning the company’s stakeholders, thought leadership and reputation management.
In April, Sefiani opened a change communications practice to help clients address business disruption caused by COVID-19.