Comms consultancy Media-Wize adds Pure Security as client

Communications consultancy Media-Wize has won ASX-listed Pure Security as a client.

The announcement:

Media relations, media training and specialist messaging agency, Media-Wize, today announced it has added Pure Security to its expanding client portfolio.

Business and technology journalist, Anthony Caruana, and award winning B2B PR expert, Kathryn Van Kuyk started Media-Wize in late 2018 to fill a gap for training and messaging services for spokespeople.

During CoVID-19, demand for Media-Wize’s services increased and the consultancy has expanded the offering to include media relations, video services, podcasts, webinars and content delivery.

Pure Security, Australia’s largest ASX listed security company (ASX:TNT) has chosen Media-Wize to represent them in the region. Pure Security recently acquired a number of leading cybersecurity businesses. The business includes Pure Hacking, HackLabs, Certitude, Securus Global, Tesserent Australia and Rivium; now proudly combined as Pure Security.

Pure Security Marketing Manager, Alex Belcher explains “Although we have nearly 20 years assisting companies with their cybersecurity requirements, we are a new brand, or as we like to joke, Australia’s best kept secret in cybersecurity. That said we don’t plan to stay a secret for long and Media-Wize are a key part of that strategy. We chose Media-Wize for their deep expertise in IT – enabling us to all get on the same page at speed, and for their demonstrated agility to respond in a sector that makes headlines almost daily.”

Anthony Caruana, CEO and cofounder of Media-Wize comments, “We’re thrilled to be working with Pure Security to raise awareness of cyber security risks and challenges in Australia and help organisations adapt at speed, leverage emerging technology and future proof systems. With the rise in working from home, ensuring businesses and employees can communicate through secure channels is more important than ever before. From breaches to red teaming and penetration testing, compliance and risk, Pure Security can help organisations defend against cyber attacks.”

Kathryn Van Kuyk, PR Director and cofounder of Media-Wize says, “Anthony and I are delighted to have created a unique offering for our clients. We begin the process by training and coaching media spokespeople, so they are well prepared, understand how the Australian media works and have rehearsed telling engaging stories. Our unique approach enables us to uncover hidden gems and angles through working closely with the spokespeople, not just marketing and communications teams.”

Media-Wize’s offering is based on a partnership of a senior journalist and a senior B2B PR, combining to provide clients with over 35 years of experience. “It’s rare that business leaders have the opportunity to sit down with a real-life journalist and practice mock interviews in a safe environment and then have ongoing access for coaching and development,” Kathryn says.

In addition to its retainer media relations accounts, Media-Wize also works on projects and has helped many established technology companies and fast growth startups including Dekko Secure, Kaspersky, Detexian, Zetaris, CIM and many others.

Source: Media-Wize media release


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