Comms Council run course for healthcare marketers

The Communications Council has unveiled a two day workshop for healthcare companies –  “how your agency can make you famous” –  aimed at helping companies work effectively with their advertising agency.    

The announcement:

The Communications Council is running a two-day interactive workshop for healthcare clients designed to give them the skills and knowledge needed to work successfully with their marketing communications agency.

The course, designed for Brand Managers of all levels, covers the why, what and how of working with an advertising agency, and will take participants from the pitching process through to writing good briefs, to managing the digital component of a successful healthcare strategy.

In addition, participants can expect presentations on case histories illustrating the link between advertising and brand success.

Phil Brown, Consultant and most recently Creative Director CJB, will be facilitating the workshop. He explains “This course will equip you with the knowledge and skills needed to leverage an effective working relationship from your agency with a view to creating and delivering successful business results together.”

Ian Willoughby, Chairman of the Communications Council Healthcare Committee, says: “The role of an agency is constantly evolving so this course should be beneficial for both the client and agency to get on top of these developments. Your agency really can make you famous; this course will go a good way towards explaining how.”

Confirmed speakers for the workshop are Julie Dang from Julie Dang Research who will speak about the creative component of campaigns, David Cheeseman from Fox Media, who will present case studies, and cover the importance of media and audience in designing communications, as well as Sue Hollis, Consultant Planner, on the role of planning.

Source: Communications Council press release


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