Comms Declare calls on fossil fuel advertising ban with new billboards

Comms Declare’s Fossil Ad Ban project has erected billboards across Australia’s east coast capital cities, calling for a ban on fossil fuel advertising, with a supporting digital campaign via Alchemy One.

The project, which launched in mid-2022, is committed to advocating for restrictions on fossil fuel advertising and sponsorships in Australia.

The billboards link gas and coal companies to the extreme summer heat, fires and floods. According to the agency, advertising messages by the companies fuelling extreme weather are hypocritical, so the signs sarcastically point that out: ”Everything is fine (according to big coal and gas)”, they read.

Belinda Noble, Comms Declare founder, said: “We can’t reach our climate goals while allowing big coal and gas companies to use advertising, sponsorships and PR to undermine the urgently needed transition to clean energy.

“We’re asking people to write to the Federal Government or their local council to rid our streets, sports, schools and arts of fossil fuel greenwashing and misinformation.”

Designed by Comms Declare creative director Matt Bray, the billboards are accompanied by a digital campaign.

The latest sign, installed in Prime Minister Anthony Albanese’s inner-west Sydney electorate, hopes to encourage the PM to call a nationwide ban of fossil fuel advertising, as Australia’s bushfires and heat waves get more severe.

Fossil Ad Ban’s mission has gotten sixteen councils, including the City of Sydney, to vote to restrict fossil fuel ads on council property or events, and hopes to expand that nationally.


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