The quiet health crisis: Comms Declare’s Belinda Noble on the need for a fossil fuels ad ban
Despite the known devastation caused to our health and environment by fossil fuels, the fossil fuel industry continues to polish its image thanks to concerted marketing efforts. Mumbrella’s Kalila Welch sat down with Comms Declare founder Belinda Noble to find out why the industry coalition is proposing a total fossil fuel ad ban as the necessary solution.
Per year, the burning of Fossils Fuels is directly linked to millions of deaths globally, and more than 5000 in Australia alone, not to mention their devastating climate impact as temperatures rise and extreme weather events become increasingly prevalent, according to a recent journal article on Science Direct.
Despite their devastating impact on human health and the environment that we depend on, the fossil fuel industry have still managed to find ways to ‘greenwash’ their activities, hiding behind renewable subsidiaries and glossy community-centric rhetoric, with unrestricted access to marketing channels across TV, airways, billboards and digital platforms.
As a young child, there’s no better way of making things disappear than putting your hands over your eyes.
How does banning AGL, or any other producer, from marketing its products reduce the need for them? This isn’t tobacco, a totally discretionary product.
The shift away from fossil fuels is moving much more quickly than you appear to realise; so quickly that fuel supplies to industry are under threat and power stations are being required to stay open, not closed down, until alternative energy is sufficiently plentiful and reliable.
(Now, let’s talk a really green fuel, nuclear….ah, forget it, I hate to think of the hand-wringing and hysteria that would wrought.)