CommsCon 2015 program outline unveiled

The outline for this year’s CommsCon conference for public relations and communications professionals has been revealed.


The conference, organised by Mumbrella, takes place in Sydney on March 18. It precedes the CommsCon Awards which take place that night.

The content of the conference, now in its third year, is curated by Mumbrella deputy editor Nic Christensen and content director Camille Alarcon.

Sessions are designed to cover topics relevant to a wide cross section of the PR and communications industry. Topics include case studies in content marketing, crisis management and corporate social responsibility, insights into the working day of multimedia journalists and how they want to engage with the PR world; the best ways for agencies to make money in the changing landscape; key social media trends; the art of B2B PR and the art of pitching.

Last year's CommsCon

Last year’s CommsCon

jim macnamara uts

Measurement: Macnamara

The event will also hear an overview of the latest thinking on measuring the effectiveness of PR campaigns from one of Australia’s best known academics specialising in PR, Prof Jim Macnamara of University of Technology Sydney.

Further speakers, including the keynote and final CommsCon Question Time panel will be announced in the coming days.


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