CommsCon 2017 first announced sessions to tackle speaking to multicultural audiences, CSR and crisis comms
CommsCon will be tackling how brands and agencies can speak to “new audiences”, better communicating corporate social responsibility and how influencers can help save a brand in times of need, at next year’s conference.
CommsCon, which is organised by Mumbrella, will return to Sydney for the fifth time on March 30, 2017.
It will delve into a range of issues and topics designed to help PR and communications professionals better understand their discipline and the issues their ever-changing industry is facing.
The day will see MultiConnexions’ Sheba Nandkeolyar provide tips on how agencies can help brands better understand and personalise messages to multicultural audiences, while a panel featuring Weber Shandwick’s Ava Lawler, von Muenster Solictors & Attorneys’ principal Stephen von Muenster, and Telstra’s Nicole McKechnie will debate the pros and cons of how to handle a crisis.
Attendees will also hear from Hailey Cavill on how corporate social responsibility when done right can create differentiation for an organisation.
Influencer marketing will be examined as well, with a presentation from The Remarkables’ Lorraine Murphy and Bupa’s Renee Bugg on how brands can use their influencer network in times of crisis while HiSmile founders Nik Mirkovic and Alex Tomic will explain how they have used Snapchat to help drive their business.
Earlybird tickets for CommsCon which takes place in Sydney on March 30, 2017, at the Four Seasons Hotel, go on sale today with savings of $100 per person when booked before February 16.
Further speakers for the conference, including the keynote, will be announced in the coming weeks.
In the evening the 2016 CommsCon Awards ceremony will be held at the Four Seasons Hotel, Sydney.
To get the latest on the CommsCon conference and Awards sign up here
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Ava Lawler
CommsCon
communications
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MultiConnexions
Nicole McKechnie
PR
Sheba Nandkeolyar
Telstra
von Muenster Solictors & Attorneys
Weber Shandwick
I think Dr Mumbo should proof read his own headlines “most non-watched news program” 🙂
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I’d like to make a suggestion for a session topic – Communicating beyond the bubble. Cut through in an age where audiences are selective about the outlets and influencers they follow that ultimately align with their world view. How does this change the complexity of professional communications, when those we are trying to influence aren’t tuned into the spaces we’ve traditionally communicated within? How are PRs managing to lack of trust in traditional media, government and business leaders? We’re working in the crosshairs of a very complex communications environment, and advocacy and understanding with target audiences is now something we fight for, (much harder than we did in the past!) With the election of Trump being the most fitting recent example of this impact, this would be really interesting to investigate further and provide a view for Australian PRs. Richard Edelman blogged on this shortly after the election, with interesting perspectives: http://www.edelman.com/p/6-a-m.....-election/
Just an idea in any case!
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Close but no cigar Rambler.
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