XXXX, Thinkerbell, Intrepid Travel and FleishmanHillard Aus join CommsCon 2024 roster

The lineup of speakers for Mumbrella’s 2024 CommsCon event is growing with sessions led by speakers from Intrepid Travel, Thinkerbell, XXXX and FleishmanHillard Australia.

With the conference (and its corresponding award ceremony) set to take place on March 27, 2024 at Sydney’s iconic Four Seasons Hotel, Mumbrella can officially announce the next roundup of sessions.

‘How to Create a Sports Sponsorship That People Give a XXXX About’ swings the spotlight back to XXXX’s State of Origin campaign which saw the brand highlight players’ origins, replacing its logo on the Queensland team jerseys with each players’ home postcode.

The campaign – which even included giant-sized gold and red beer cans – was a bonafide hit amongst Queenslanders, successfully allowing XXXX to reshape peoples’ perception of itself as a brand which celebrates the nostalgia, and power, of one’s beginnings.

(L-R): Catherine Tomlinson, Chris Allan, Tom Wenborn

The session will be led by Chris Allan, head of marketing for beverage giant Lion. Creative agency Thinkerbell’s lead earned thinker, Catherine Tomlinson, and executive creative director, Tom Wenborn, will also share their perspective on the campaign.

With both the creative and brand sides covered, delegates can expect to immerse themselves into a real-world, award-winning campaign, and apply lessons to their own strategies.

But analysing somebody else’s work is not only what next year’s conference will be about – it will also offer attendees opportunities for vital reflection.

Leigh Barnes, chief customer officer (CCO) at travel company, Intrepid Travel, is touching down for a no-holds-barred conversation on the importance of transparency and accountability for businesses.

Leigh Barnes

Barnes will discuss the current approaches being done to ensure that his organisation satisfies high standards of transparency, environmental/social performance and accountability.

Most importantly, the CCO will examine Intrepid’s past hiccups and why they should not be viewed as stains on the organisation’s record – they are valuable learning experiences that allowed the company to solidify customers’ trust, and offer valuable food for thought for all workers in the communications and PR space.

Integrity is not the only subject professionals of the aforementioned industries will get to experience at CommsCon.

Lexi Penfold, general manager at communications agency FleishmanHillard Australia, is locked in to speak on the sometimes contentious topic of the usage of artificial intelligence (AI) within the industry.

Lexi Penfold

Framing ‘What’s the Value of Curiosity in an Algorithm-Defined Era?’ around research conducted by the Account Planning Group and marketing research and advisory company WARC, Penfold will discuss how the PR and communications industry ought to embrace its curiosity and adapt to keep up with AI’s irrepressible presence within today’s world – a necessity for all its workers wanting to remain stable and innovate in turbulent times.

More sessions are set to be announced soon.

Tickets for CommsCon are available now. And for professionals eager to grow their network and see their career efforts in lights, the final entry deadline for the CommsCon Awards is January 12, 2024 – learn more here.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.