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Beer and a banker feature in special State of Origin ads for Game I

June 1, 2023 10:34

Wednesday night’s State of Origin Game I saw new dedicated campaigns from key sponsors XXXX and Westpac.

XXXX

Thinkerbell launched a campaign for XXXX beer, showcasing ‘Queenslanders’ Pride in their Origin’.

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Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics
DDB Australia State of origin Thinkerbell Westpac XXXX
4 COMMENTS
Just wow!! 1 Jun 23

That bank ad… lots of words, none suited for a public forum

1 Like
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Wow 1 Jun 23

That bank ad….no words

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That xxxx work 1 Jun 23

Excellent

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What to do vs what not to do 2 Jun 23

XXXX. Tick.
Westpac. Just read the outrage from origin fans. Should put the business up for pitch.

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