CommsCon Awards shortlist revealed

The shortlists have been announced for this year’s CommsCon Awards for PR and communications professionals.


Havas Worldwide’s Red Agency tops the list with nine shortlistings across the 25 categories. Fellow Havas-aligned agency One Green Bean is doing battle across four categories.

Just behind Red Agency is Edelman with seven shortlistings, followed by Omnicom’s Mango with six. Omnicom’s Porter Novelli has three shortlistings.

WPP’s Professional Public Relations scores five mentions. Ogilvy-aligned agencies including Ogilvy PR Health, Howorth and Pulse have a further four shortlistings.

The most shortlisted independent agencies include Liquid Ideas, Launch Group, Klick Communications and The Hallway, all with three apiece.

Barnardos is the most shortlisted charitable organisation with three mentions. And the Australian Communications and Media Authority, also with three shortlistings, is the best recognised governmental body.

Creative agency Havas Worldwide is the most cited collaborating partner across the entries.

The only category where no entries were shortlisted was best reporting and use of measurement

The shortlist in full:

Agency categories

Large PR agency of the year

  • Edelman
  • Mango
  • n2n Communications
  • One Green Bean
  • PPR
  • Red Agency

Midsize PR agency of the year

  • Icon PR
  • Klick Communications
  • Liquid Ideas
  • Res Publica
  • The Mint Partners

Boutique or small PR agency of the year

  • Agency North
  • Bec Brown Communications
  • Click PR
  • F4 Consulting
  • The Origin Agency

Best PR employer

  • communikate et al, Adelaide
  • Klick Communications
  • Mango Australia
  • One Green Bean
  • Red Agency
  • Porter Novelli, Melbourne

People categories

Emerging PR professional of the year

  • Laura Douglas – Launch Group
  • Mark Yeow – Text100
  • Tracy Yong – Edelman
  • Emma Pearson – Ogilvy PR Health
  • Ishtar Schneider – Palin Communications

PR professional of the year – inhouse

  • Elise Davidson – Vodafone Australia
  • Wendy Smith – The Walt Disney Company
  • Emma Rossi – The Australian Communications & Media Authority
  • Nichola Patterson – Clemenger BBDO Melbourne

PR professional of the year – agency

  • Aaron Crowther – Spectrum Group
  • Ella Tacchi – Mango
  • Matt Buchanan – One Green Bean
  • Will Collie – Edelman
  • Hayley Cole – Stellar Concepts

Publicist of the year

  • Irene Saunders – Barnardos Australia
  • Jael Napper – Freelance
  • Max Markson – Markson Sparks
  • Sara Irvine – Sazcom

PR Leader of the year

  • James Wright – Red Agency
  • Michelle Hutton – Edelman Public Relations
  • Stuart Gregor – Liquid Ideas
  • Claire Salvetti – Mango Sydney

Social media community manager of the year

  • Louise Tapsell – Australian Communications & Media Authority
  • Toby Clark – Porter Novelli
  • Emma Silva – The Hallway

Campaign categories

Best social media / digital campaign

  • Virgin Mobile Game of Phones – One Green Bean with Havas Worldwide and Starcom
  • The Most Powerful Arm Ever Invented, Save Our Sons – Red Agency, Finch, Reactive & Havas Worldwide
  • Samsung, The Shoot – Edelman
  • The Light Garden – Centennial Parklands
  • The Whitsundays: A Movie That’s Waiting to be Written – The Hallway

Best use of research / insights

  • Kronos: Hidden workforce – Howorth
  • IBM: The era of smart – Text 100

B2C campaign

  • eBay: Christmas Campaign – Red Agency and Havas Worldwide
  • Sunshine Coast: Smartphone Code – The Hallway
  • Paddle Pop: 60th birthday – Res Publica
  • Tip Top: Sunblest Footy Card Campaign – Frank PR
  • Durex: Fundawear – Frank PR and Havas Worldwide

B2B campaign

  • ingogo – Launch Management Group
  • IBM: The Era of Smart – Text100 and IBM external relations team
  • Trend Micro Commercial – Bench PR and Rachel-Ann Wicks, Trend Micro Commercial
  • Intabank bandwidth tool – Sapphire Communications

Best campaign by small team or agency

  • #BeyGood for Barnardos – Barnardos Australia and Beebox MGMT
  • 1888 Hotel – Klick Communications
  • Syfy Launch – Klick Communications
  • TEDxSydney 2013 – Launch Management Group
  • International Roaming Standards – Australian Communications & Media Authority

Internal communications / change management

  • BT wealth management – PEPR
  • PwC vision values and strategy – PwC
  • NRMA Group – Better Happy
  • Beam Business Academy – Beam

Issues management

  • United Nations Foundation: Changing The Conversation on Climate Change – Red Agency
  • McDonald’s: Our Food, Your Questions – Mango Sydney, DDB, Tribal Worldwide, PPR, OMD Fuse, OMD Word, OMD

Launch campaign of the year

  • Museum of Brisbane relaunch – Agency North
  • Bonds: Boobs – Mango Communications
  • Xbox One launch – PPR
  • Samsung: Light Up The Sails – Edelman with Razorfish
  • Viagogo Australian launch – n2n Communications with viagogo internal team
  • Fitness First relaunch – Ogilvy PR Health with Fitness First internal team
  • Gold Coast 2018 Commonwealth games launch – Javelin Australia

Event/ activation of the year

  • Bookworld – Ikon Communications and Subnine
  • Carnival Cruise Lines: Being Silly for a Cause – Pulse Communications
  • Petbarn: Pet dating – PPR
  • Gumtree Garden – Edelman
  • King Kong Activation at Eureka Skydeck – Progressive PR and Publicity

Government relations campaign

  • Commit to community radio – Essential Media Communications
  • UN Foundation: Changing the conversation on climate change – Red Agency
  • Smartest investment – Universities Australia

Government sponsored campaign

  • Pop-up HIV testing – NSW Health with ACON, SE Sydney Local Health District, SydPath, Forst Design and mixitup
  • Department of Communications: Stay Smart Online – Porter Novelli Melbourne

Investor or community relations campaign

  • Bulletproof IPO – Impact Communications
  • Crescent Wealth: Cultural awareness through sport – Sefiani Communications with Crescent Wealth internal team
  • Earthwave cyber security – Watterson Marketing Communications
  • Fugitive Methane Emissions Monitoring program – AGL Energy

Corporate social responsibility

  • Nickelodeon Dare to be Square – AC Agency and Nickeloden internal team
  • bioCSL bites and stings first aid app – Buchan and bioCSL internal team
  • R U OK? Day – Liquid Ideas & R U OK
  • Transitions Optical vision screenings – PPR

Pro bono campaign of the year

  • Barnardos Australia Christmas Lights – DDB Remedy
  • Australian Paralympic Committee fundraising – Hill+Knowlton Strategies
  • Royal Flying Doctors Service: Buy The Sky – Red Agency and Havas Worldwide
  • Save Our Sons: Most Powerful Arm Ever Invented – Red Agency, Finch, Reactive and Havas Worldwide

The CommsCon Awards launched last year. This time round, the number of entries more than doubled. A panel of more than 30 judges was involved in the shortlisting, with nobody involved in categories involving their own company’s work. The final round of judging takes place across two days next week.

The CommsCon Awards take place on the evening of March 20. Tickets are for sale via this link.
CommsCon_300pxTickets for the CommsCon conference, which takes place during the day on March 20 are also on sale. The program can be viewed via this link.

CommsCon is organised by Mumbrella’s parent company Focal Attractions.


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