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Red Agency wins Large PR Agency of the Year at CommsCon Awards

Red Agency has been named Large PR Agency of the Year for the second year running at Mumbrella’s CommsCon Awards, with the agency taking home three trophies on the night.

The agency won Best Campaign with a Small Budget for its Christmas Crack Ups work for Camp Quality and also won Pro Bono Campaign of the Year for The Riderless Bike for The Steve Waugh Foundation.

More than 400 people packed the Four Seasons Hotel in Sydney to see the fifth CommsCon Awards presentation which was hosted by comedian Tim Ross.

Hunter Communications was named Boutique or Small PR Agency of the Year while History Will Be Kind won Midsize PR Agency of the Year.

Klick Communications was named CommsCon’s Best PR Employer, while Access PR was highly commended.

In the people categories, Ava Lawler was named PR Leader of the Year for the second year running.

Edelman Australia’s Samantha Gale was named PR Professional of the Year – Agency while Woolworths’ Peter O’Sullivan won the same award in the inhouse category.

Filtered Media’s Ghadeer El-Khub won Best PR Talent of the Year.

Woolworths’ Alycia Bryant was named Social Media Community Manager of the Year while Cheepjokes Andrew Morrey won Influencer of the Year.

The full list of winners:

Best social media or digitally-led campaign

 Leo Burnett Melbourne for Headspace – Reword
HC: Pulse Communications with Traffik & Red Cartel for eBay Australia – The World’s First Virtual Reality Department Store

Best B2C Campaign


Eleven for M.J. Bale – Uncrushable
HC: FleishmanHillard for University of New South Wales – Made by Me

Best B2B Campaign


Campaign Lab for TomTom Telematics – Driving Down the Cost of Congestion

Best Campaign with a Small Budget


Red Agency with Marlin for Camp Quality – Christmas Crack Ups
HC: Frank PR for Travel Insurance Direct – Homesickness Hotline

Best Use of Owned Media

Brisbane City Council – Team Brisbane CityCat Design Competition

Best Internal Communications or Change Management

ArtOf2 Photography – www.artof2.com

Harbour City Ferries – Grassroots Video Newsletter
HC: PwC Australia – Our Road to 2020

Best Issues Management

 City of Canada Bay – Go, Pokemon Go! Augmented Reality Game Causing Havoc in Rhodes

Launch or Relaunch Campaign of the Year

Poem with Ideosphere for Alternative Meat Co
HC: Neon Black for Natural Solar

PR-led Event or Activation of the Year

 Tourism Australia with The Cru – Noma Australia
HC: Red Agency & Destination NSW – Vivid 2016

Best Government Relations Campaign

 Icon Agency for NSW Farmers – #Farmers4LandReform
HC: Essential for Luke Batty Foundation – Justice for Kids

Best Government Sponsored Campaign

Sydney Water – Keep Wipes Out of the Pipes

Best Investor or Community Relations Campaign

 Leo Burnett Melbourne for Headspace – Reword

Corporate Social Responsibility

Sydney Water – Keep Wipes Out of the Pipes

Pro Bono Campaign of the Year

 Red Agency with Havas Creative & Finch for The Steve Waugh Foundation – The Riderless Bike

Best Influencer Strategy

 FleishmanHillard for University of New South Wales – Made by Me

Best Use of Research/Insights

Filtered Media for Financial Planning Association of Australia – Dare to Dream

Best PR Employer


Klick Communications
HC: Access PR

Best PR Team of the Year – Inhouse


finder.com.au

Social Media Community Manager of the Year

 Alycia Bryant – Woolworths

PR Professional of the Year – Inhouse


Peter O’Sullivan – Woolworths

PR Professional of the Year – Agency


Samantha Gale – Edelman Australia
HC: Adam Freedman – Red Agency

Influencer of the Year

ArtOf2 Photography – www.artof2.com

Andrew Morrey – CheepJokes

Best PR Talent of the Year


Ghadeer El-Khub – Filtered Media

PR Leader of the Year


Ava Lawler – Weber Shandwick
HC: Vanessa Liell – The Herd Agency

Boutique or Small PR Agency of the Year

Hunter Communications

Midsize PR Agency of the Year


History Will Be Kind

Large PR Agency of the Year


Red Agency
HC: One Green Bean

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