Red Agency wins Large PR Agency of the Year at CommsCon Awards
Red Agency has been named Large PR Agency of the Year for the second year running at Mumbrella’s CommsCon Awards, with the agency taking home three trophies on the night.
The agency won Best Campaign with a Small Budget for its Christmas Crack Ups work for Camp Quality and also won Pro Bono Campaign of the Year for The Riderless Bike for The Steve Waugh Foundation.
More than 400 people packed the Four Seasons Hotel in Sydney to see the fifth CommsCon Awards presentation which was hosted by comedian Tim Ross.
Hunter Communications was named Boutique or Small PR Agency of the Year while History Will Be Kind won Midsize PR Agency of the Year.
Klick Communications was named CommsCon’s Best PR Employer, while Access PR was highly commended.
In the people categories, Ava Lawler was named PR Leader of the Year for the second year running.
Edelman Australia’s Samantha Gale was named PR Professional of the Year – Agency while Woolworths’ Peter O’Sullivan won the same award in the inhouse category.
Filtered Media’s Ghadeer El-Khub won Best PR Talent of the Year.
Woolworths’ Alycia Bryant was named Social Media Community Manager of the Year while Cheepjokes Andrew Morrey won Influencer of the Year.
The full list of winners:
Best social media or digitally-led campaign
Leo Burnett Melbourne for Headspace – Reword
HC: Pulse Communications with Traffik & Red Cartel for eBay Australia – The World’s First Virtual Reality Department Store
Best B2C Campaign
Eleven for M.J. Bale – Uncrushable
HC: FleishmanHillard for University of New South Wales – Made by Me
Best B2B Campaign
Campaign Lab for TomTom Telematics – Driving Down the Cost of Congestion
Best Campaign with a Small Budget
Red Agency with Marlin for Camp Quality – Christmas Crack Ups
HC: Frank PR for Travel Insurance Direct – Homesickness Hotline
Best Use of Owned Media
Brisbane City Council – Team Brisbane CityCat Design Competition
Best Internal Communications or Change Management
Harbour City Ferries – Grassroots Video Newsletter
HC: PwC Australia – Our Road to 2020
Best Issues Management
City of Canada Bay – Go, Pokemon Go! Augmented Reality Game Causing Havoc in Rhodes
Launch or Relaunch Campaign of the Year
Poem with Ideosphere for Alternative Meat Co
HC: Neon Black for Natural Solar
PR-led Event or Activation of the Year
Tourism Australia with The Cru – Noma Australia
HC: Red Agency & Destination NSW – Vivid 2016
Best Government Relations Campaign
Icon Agency for NSW Farmers – #Farmers4LandReform
HC: Essential for Luke Batty Foundation – Justice for Kids
Best Government Sponsored Campaign
Sydney Water – Keep Wipes Out of the Pipes
Best Investor or Community Relations Campaign
Leo Burnett Melbourne for Headspace – Reword
Corporate Social Responsibility
Sydney Water – Keep Wipes Out of the Pipes
Pro Bono Campaign of the Year
Red Agency with Havas Creative & Finch for The Steve Waugh Foundation – The Riderless Bike
Best Influencer Strategy
FleishmanHillard for University of New South Wales – Made by Me
Best Use of Research/Insights
Filtered Media for Financial Planning Association of Australia – Dare to Dream
Best PR Employer
Klick Communications
HC: Access PR
Best PR Team of the Year – Inhouse
finder.com.au
Social Media Community Manager of the Year
Alycia Bryant – Woolworths
PR Professional of the Year – Inhouse
Peter O’Sullivan – Woolworths
PR Professional of the Year – Agency
Samantha Gale – Edelman Australia
HC: Adam Freedman – Red Agency
Influencer of the Year
Andrew Morrey – CheepJokes
Best PR Talent of the Year
Ghadeer El-Khub – Filtered Media
PR Leader of the Year
Ava Lawler – Weber Shandwick
HC: Vanessa Liell – The Herd Agency
Boutique or Small PR Agency of the Year
Hunter Communications
Midsize PR Agency of the Year
History Will Be Kind
Large PR Agency of the Year
Red Agency
HC: One Green Bean