CommsCon to kick off with a blank sheet of paper
PR and communications conference CommsCon is to begin with a interactive session which seeks to answer one question: “If we had the chance to start again with a blank sheet of paper, and a blank chequebook…what would we build?”
The session, entitled “A blank sheet of paper…? PR agencies, purpose, innovation, and execution in 2013” will be moderated by Matt Jones, former global head of strategy at Jack Morton. Jones now heads up Better Happy, a consultancy working with agencies.Jones will be joined by Charlotte McLauchlan, head of communications at Shine Australia, who previously worked in publicity for Channel 4 and the BBC in the UK, and Garland Harwood, senior VP of Weber Shandwick New York, where he leads the global Amazon account as well as heading up consumer technology and content strategy for the agency.
McLaughlin will discuss relationships and reputation, while Harwood focuses on setting out how PR can maintain the balance between new areas such as content creation, while emphasising the importance of media relations.
The session will invite the audience to suggest the key issues they believe are holding public relations back as a discipline, what they would retain from existing practices and what should disappear.
