Comscore rolls out Industry Trust Profiles metric to global markets

Comscore has launched its Industry Trust Initiative in global markets including Australia as it looks to provide more transparency for digital advertising.

The release:

comScore, Inc. (NASDAQ: SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent metrics. This is the first stage of the global rollout of the comScore Industry Trust Initiative which brings an independent measure of quality to the programmatic trading world.

The initiative was first introduced in the U.S. in January 2015.