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‘Play your part and play it well’: Growth marketer Tam Al-Saad shares how businesses can weather the COVID-19 storm

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‘Marketing needs to own the customer experience’: Adobe’s Nicholas Kontopoulos on why the role of the marketer needs to evolve

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AI will make marketing more empathetic, says Global Female Entrepreneur of the Year

1 year ago

Kill last touch attribution and boost ad spend return, claim academics

2 years ago

The cobra effect is poisoning digital marketing

2 years ago

The XXX way to easily grow your digital marketing career

2 years ago

I used a bot to grow my partner’s Instagram account

2 years ago

Cambridge Analytica: Stop worrying, because you can’t escape being a pawn

2 years ago

The definitive reason why definitive guides aren’t really definitive

2 years ago

In defence of online marketing – let’s not give up just yet

2 years ago

Make room in the c-suite for another CEO: the chief editorial officer

2 years ago

P&G and WPP: How the shit hit the fan in digital marketing

2 years ago

How the fake marketers used virtue signals to establish credibility

2 years ago

It’s time to take the digital out of digital marketing

2 years ago

More traffic doesn’t necessarily mean higher ad revenue

2 years ago

Ad fraud might be as much your fault as it is the fraudsters’

2 years ago

Deconstructing ‘Why David Ogilvy must die’ – a lesson for fake marketers

2 years ago

Ad blockers are going mainstream, meaning marketers must adapt or fail

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