Comms Council launches professional development courses including one for wannabe adlanders
The Communications Council is launching a new professional development qualification in Australia, licensing the scheme created by its counterpart in the UK the Institute of Practitioners in Advertising (IPA).
New courses will include an online course for people looking to get into the industry which entails 30 hours of online learning and a two-hour exam, whilst other courses will target more senior practitioners across a range of skills.
Visiting Sydney for the launch of the program, Ian Priest, president of the IPA and founder of VCCP said the aim of the new scheme is to “set benchmarks”, adding: “There is clear evidence from our agencies in the UK of the direct and powerful link between investing in people and business performance – ultimately our thinking adds value to our clients’ brands and drives real competitive growth.”
Fantastic and congratulations Margaret on a great initiative & program ! Now to have creative agencies report their training hours as part maintaining their accreditation & to ensure agencies are developing their talent for the future success of the industry. This will then ensure industry benchmarks and consistent high standards in development & training are maintained.