Communications Council releases guidelines for social media best practice
Industry body The Communications Council has released a set of guidelines for the industry for its use of social media.
The guidelines are intended to define best practice for the industry.
The framework applies to both employee use, and the use of social media on behalf of brands. It has been released as a ‘beta’ version and is intended to evolve with changes in the marketing landscape.
The guidelines do not cover the areas raised as a cause of concern by marketers in the wake of the ASB ruling, specifically around reasonable response times for brands on social media.
Isn’t this just best practice for being a normal human?
“controversial ruling”????
For anyone who knows anything about brands, social media, and regulation the announcement is hardly surprising.
It simply states an obligation that major global brands have already been complying with for over 1 decade in the social media space…. well before the 1st line of Facebook code was ever written.
It seems to be a statement about how far behind the Communications Council is on global best practice rather than any meaningful guide.
These endless advertising committees and groups are really producing nothing with generic bumper sticker slogans and best practice guides. Are these supported by any sort of evidence? That isn’t very clear in the PDF.
Is this like the widely-ignored code of ethical conduct for journalists?
Lloyd – spot on!
Don’t forget to buy your ticket to the PAID event so they can read the guidelines out loud to you….