Australian film The Sapphires has developed an iPhone and iPad app to accompany the film’s national theatrical release.
SoulSync, created by the Digital Arts Network, formerly Tequila, is a lip-syncing app that syncs the user’s mouth with songs from movie The Sapphires, without singing a word.
It also plants the user in a music video featuring The Sapphires stars Chris O’Dowd and Jessica Mauboy and lets the user post the syncing videos to Facebook.
Developed with assistance from Screen NSW and Screen Australia, the app for the Hopscotch-distributed film also tells the real story of the young Aboriginal girls in the 1960s who inspired the film as narrated by the film’s screenwriter Tony Briggs.
Russ Tucker, national creative director of Digital Arts Network in Australia said: “The movie and gaming industry is turning its attention more and more to smartphones and apps in order to socialize content. Digital Arts Network will continue to innovate in the area of movie marketing and will certainly have a focus on mobile.”
The Sapphires has been active across social media, heavily pushed by both the film’s Facebook and Twitter pages and that of Hopscotch in the lead up to the launch of the film.
Produced by Goalpost Pictures Australia, The film took $2.34m in its opening weekend, last weekend.
Head of Content: Pete Gately
National Creative Director: Russ Tucker
Art Director: Glenn Christensen
Copywriter: Bryony Proctor
Art Director: Paz Molina
Creative Technologist: Shaun O’Connor
Design Director: Alex Christian
Digital Executive Producer: Rebecca Merrifield