US community-based search site Yelp launched in Australia today.
The site is a place for users to share their views on businesses and services in their local area.
Yelp entered the market through a partnership with Sensis’ Yellow Pages, the advertising and directory arm of Telstra.
Jeremy Stoppelman, co-founder and CEO of Yelp, said Yelp teamed up with Sensis because: “They provided us with their local listings data, which allowed us to launch.”
“In the future we intend to sell our advertising products through their existing sales channel. They have hundreds of sales folks, as I understand it, and they’ll be able to sell local businesses ad products over time.”
Now in 12 countries, Yelp.com.au will begin its Australian expansion in Melbourne and Sydney with a city-by-city strategy that the company has deployed in the past.