Compare the Market creates first local meerkat campaign with ‘Mission Impawsible’

VCCP Australia has created its first fully local work for foundation client which sees meerkats Aleksandr and Sergei spying on Australians to find out why they use their website to compare health insurance deals.

Until now the agency had been repurposing work from the UK for the local market since the launch of the brand two years ago, with the new ‘Mission Impawsible’ work the first to be created by the Sydney office.

The ‘Undercover Sergei’ ad opens with Aleksandr in a ‘lice cream van’ talking to sidekick Sergei who is on a Mission Impossible style wire spying on a meeting of Compare the Market executives talking about the health fund rate rise in April.

The agency has also created an extended 45 second version for the comparison site’s Youtube channel.


Client: Compare the Market

Agency: VCCP

Creative Director: Dean Hunt

Senior Copywriter: Karen Ferry

Senior Art Director: Emma Morton

Freelance Creative: Matt Smith

Group Account Director: Julianne Artup / Elizabeth Barnett

Agency Producer: Amanda Collins

Production: Passion Pictures

Director: David Scanlon

Executive Producer: Katie Mackin


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.