Compare the Market creates first local meerkat campaign with ‘Mission Impawsible’
VCCP Australia has created its first fully local work for foundation client Comparethemarket.com.au which sees meerkats Aleksandr and Sergei spying on Australians to find out why they use their website to compare health insurance deals.
Until now the agency had been repurposing work from the UK for the local market since the launch of the brand two years ago, with the new ‘Mission Impawsible’ work the first to be created by the Sydney office.
The ‘Undercover Sergei’ ad opens with Aleksandr in a ‘lice cream van’ talking to sidekick Sergei who is on a Mission Impossible style wire spying on a meeting of Compare the Market executives talking about the health fund rate rise in April.
The agency has also created an extended 45 second version for the comparison site’s Youtube channel.
Credits:
Client: Compare the Market
Agency: VCCP
Creative Director: Dean Hunt
Senior Copywriter: Karen Ferry
Senior Art Director: Emma Morton
Freelance Creative: Matt Smith
Group Account Director: Julianne Artup / Elizabeth Barnett
Agency Producer: Amanda Collins
Production: Passion Pictures
Director: David Scanlon
Executive Producer: Katie Mackin
Hand Australian clients/agenices a great concept on a silver platter – one of very few ads with some actual entertainment value that has proved successful in the UK and here – and trust them to replace the magic with low production value and product messages.
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