Compare The Market on the hunt for new CMO following resignation of Jenny Williams

Comparison website Compare The Market is seeking expressions of interest for its chief marketing officer position, following the recent resignation of Jenny Williams.

Williams joined the brand as CMO in January last year, and aimed to build a closer association between the brand’s meerkats and consumer understanding of what Compare The Market actually does.

Williams was previously CMO for HCF

Williams, who resigned in May, has now returned to the Ideagarden, which she founded back in 2004. She describes the business as a “strategy-led customer management agency delivering innovative and profitable customer experiences that realise the promises of the connected world.”

Williams was also managing director of the Australian arm of Tribal Worldwide between 2006 and 2007, and chief marketing officer of health insurer HCF for two years between 2015 and 2017.

Compare The Market confirmed the departure to Mumbrella and wished Williams the best with her next chapter. The brand said it was currently accepting expressions of interest for her replacement.

Compare The Market recently launched a campaign expanding on its ‘Simpleness’ brand platform, which features the meerkats learning Aussie slang.

The first campaign for Compare The Market under Williams, Welcome To Simpleness, was heralded as a “directional shift”.

Williams has been approached for comment.


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