Compare the Market’s ‘heavenly’ new campaign launches
Compare the Market has expanded its offering with a new home loan service, supported by a new campaign featuring its iconic meerkats and property expert Andrew Winter.
Comprising of seven new spots created by Compare the Market’s in-house creative team, the campaign, ‘Home Loan Heaven’, showcases how Aussies can compare, apply and settle a home loan without the hassle of endless paperwork.
“You shouldn’t need to move heaven and earth to find a great mortgage rate, which is why our new end-to-end service uses smart tech to make the application process simple,” said Andrew Holt, CMO of Compare the Market.
“With a wide range of lenders – including the big four banks and competitive challengers – we take the hassle out of research and provide the best rates based on your specific circumstances.
“We’re digital-first with a human touch to ensure your most important asset is handled with the utmost care. Our new integrated campaign for ‘Home Loan Heaven’ heralds a place beyond compare.”
The spots spotlight the platform’s smart features, including free credit scores and suburb or property reports.
Property expert, and Compare the Market brand ambassador, Andrew Winter stars in the campaign alongside the brand’s beloved meerkats, Aleksandr and Sergei.
Winter with Compare the Market’s meerkats Aleksandr and Sergei
“I’ve been doing property for decades and it’s not often someone comes in and completely changes the game,” Winter said.
“We all know refinancing could save us thousands, but too often, the thought of admin and paperwork scares people off. That’s why I’m so thrilled to be part of Compare the Market’s mission, to make applying for a home loan divine – it’s fast, easy, and accessible.
“We all could use an angel on our shoulder when it’s time to refinance – but Aleksandr and Sergei are surely the next best thing.”
The campaign will be live across TV, BVOD, audio, OOH and digital channels.
Other assets:
Home loan heaven short 15″
Compare, apply, settle, simples! 15″
An end to endless paperwork 15″
Free property & suburb reports 15″
A home loan experience unlike any other 15″
End to end without the dead ends 15″
Credits:
Compare the Market
Chief marketing officer: Andrew Holt
GM of brand: Michael Goodhew
Brand & campaign managers: Carolina Perez Rebolledo, India Williams and Matt Brown
Campaign coordinator: Amber Hagan
Campaign design: Janice Yeung and Laura Barton
Passion Pictures
Dave Scanlon: Director UK
Grantley Smith: Director AU
Mike Turoff: Executive producer
Steve Riley: Producer UK
Kate Goodwin: Producer AU
Transmission Pictures
Fiona McGregor
Nick Wolff
VCCP
Creative director: Paul Sharp
Producer: Paul Friedmann
Account director: Sann Mehta
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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