OMA’s annual health initiative tells Aussies to save by eating fresh

The Outdoor Media Association (OMA) has partnered with Health and Wellbeing Queensland and Nutrition Australia to launch its annual health initiative to encourage Australians to eat more fresh food.

The ‘Fresh veg, deliciously affordable’ initiative was launched nationally on 28 January and will run for four weeks until the end of February, leveraging more than $3 million worth of advertising space donated by OMA industry associates.

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