Compare the Market’s meerkats are back in new pet insurance campaign

Financial comparison website Compare the Market has launched a new in-house campaign for its pet insurance comparison tool, with a number of cheeky spots featuring its iconic meerkats.

The campaign seeks to educate pet owners about the importance of pet insurance and how it is an integral part of pet ownership.

Compare the Market’s chief marketing officer, Andrew Holt, said: “Australia is known for being a pet-loving country, yet there are so many of our furry family members out there without any insurance to cover any potential illnesses or injuries.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.