Compare the Market’s meerkats are back in new pet insurance campaign
Financial comparison website Compare the Market has launched a new in-house campaign for its pet insurance comparison tool, with a number of cheeky spots featuring its iconic meerkats.
The campaign seeks to educate pet owners about the importance of pet insurance and how it is an integral part of pet ownership.
Compare the Market’s chief marketing officer, Andrew Holt, said: “Australia is known for being a pet-loving country, yet there are so many of our furry family members out there without any insurance to cover any potential illnesses or injuries.”
“Compare the Market’s new pet insurance comparison service takes the fuss out of comparing policy options for your pet to help you look for the policy that’s right for you and your pet. And best of all it’s been ‘Meerkat Approved’ by our very own Aleksandr and Sergei.”
General manager of general insurance at Compare the Market, and pet insurance expert, Adrian Taylor, said: “Our four-legged furry friends are no longer considered as just a pet, but as an extension of the immediate family across many Australian households.”
“We’ve seen people spend thousands of dollars out of pocket for emergency vet bills to save their pet’s life, but it shouldn’t have to come to that, especially with the right pet insurance policy, people could be saving not only their pup’s or kitten’s life but also thousands of dollars in the process,” Taylor continued.
“Much like taking out health insurance for your family’s health, pet insurance is just as important for your pets, in case the worst does happen.”
The campaign will roll out across digital, social, OOH and online.
Credits:
Chief marketing officer: Andrew Holt
GM of brand: Michael Goodhew
Brand & campaign manager: India Williams and Matt Brown
Campaign coordinator: Amber Hagan
Campaign design: Janice Yeung, Rick Murray and Laura Gibbs
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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