Compare Travel Insurance wins Mumbrella’s Ad of the Month
An ad featuring a fat man, a dwarf and a chainsaw has won Mumbrella’s December Ad of the Month.
Created by agency Blow Communications, “Save Yourself from Risk” promotes the travel insurance-comparing website.
The advertising watchdog, Ad Standards Bureau received complaints for the ad earlier this month.
Credits
Client: Compare Travel Insurance
Written/directed: Jeff Purser
produced: Anton Abrahams
Post-productions: Blow Communications
The winner is chosen by reader votes.
December’s shortlist included ads for Libra by Clemenger BBDO, KFC by Ogilvy and Youth off the Streets by JWT.
Campaigns are eligible which ever screen format they first ran on including TV, cinema and the web.
January’s call for entries will be made soon.
With the support of:
This is a fun little ad. It looks like it was shot with a handy cam but I sort of like it’s you tube look.
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That’s funny cos this goes down as my number one most hated ad of all time.
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It looks like they shot it Centennial Park or somewhere like it.
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Gosh. I thought it was rubbish, but obviously I’ve missed the point completely. How clever you all are at mUmBRELLA.
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Hi Glen,
Ad of the month is chosen by reader vote. What did you vote for?
Cheers,
Tim
its so bad, but given the shortlist… what can you say?
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@Glen Pwned.
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Brilliant advert and well deserved on the award. Should be in the top 3 of the year so far. Only advert in recent memory that mate we laugh out loud and I expect it’s getting amazing PR for Compare Travel.
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