Compareinsurance.com.au launches in Australia with animated campaign
Comparison website compareinsurance.com.au has launched in the Australian car insurance market, promoting itself with an animated campaign highlighting how the website works.
Created by animators The Magnificent Itch, the ad sees a cartoon man – ‘Colin Compare’ – navigating his way around the website.
Natalie Ball, comparinsurance.com.au director, said: “We are entering a competitive market with big players that plough through vast sums of money advertising their brands and needed to be clever about our marketing.
Great to see some nice ‘hand drawn’ animation again.
Catchy tune I like it!
Punchy and no doubt good value. Its pretty impressive what the animation guys can do with limited budgets.
They mention they have a limited budget, yet a quick who is search on the domain shows – domains@1cover.com owns the domain and is a tech contact. If you know 1Cover who owns the business they are not exactly short on money. I mean nice try acting like they are independent and short and short on money, yet with some simple research it is simply not the case.
It’s as easy and can be to the find the right policy, at……Compaaaaarrrrreee Insurance. Love a good jingle
Great to see serious competition to Iselect,,, and they compare much more types of insurance by the look of it. Still I think real people and high production values work better and last years Iselect comparison ads were pretty amazing stuff not the de tacks stuff they just did