Comparison website compareinsurance.com.au has launched in the Australian car insurance market, promoting itself with an animated campaign highlighting how the website works.
Created by animators The Magnificent Itch, the ad sees a cartoon man – ‘Colin Compare’ – navigating his way around the website.
Natalie Ball, comparinsurance.com.au director, said: “We are entering a competitive market with big players that plough through vast sums of money advertising their brands and needed to be clever about our marketing.
“When you tell a story visually, people remember it. Animation is a great way of explaining how things work and was the perfect choice for Compare Insurance to demonstrate their services to customers.”
The ad features a cartoon man using a virtual reality wall to select deals. Last June competitor iSelect used a similar effect to sell its ‘June hurty’ campaign featuring Mr iSelect:
- Directors: Guy Jamieson and Stefan Wernik
- Producer: Lisa Madden
- Modelling and Rigging – Jordan McInnes
- Animation – David Parle and Matt Diks
- Modelling: Tristan Lock
- Music – Stephen Frost