ComScore: Australian internet users watch 10 hours of online video a month

US-based web traffic measurement firm ComScore claims that 10.7m Australian internet users watched online video each month – and that they consume an average of 10 hours of video each.  

According to the ComScore data, Google sites including YouTube are responsible for more than half of all online video viewing.

Microsoft sites including NineMSN came second, and Facebook was third.


A major question about the accuracy of ComScore’s data comes from the fact that it says music site Vevo is the fourth biggest video site for Australian internet users with 16m video views. However, the site is geo blocked for Australian users for copyright reasons.

Mumbrella has asked ComScore for clarification.



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