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ComScore winds down ANZ operations as part of global revamp

Online measurement giant ComScore has reduced its Australia and New Zealand operations seven years after establishing a Sydney office.

The local wind back follows ComScore’s global announcement yesterday it would axe 175 jobs, with chief operating officer Cameron Meierhoefer stepping down.

In a statement to Mumbrella, a ComScore spokesperson said: “ComScore has announced we are implementing a reduction in workforce across our business so that we can flatten our organisation, speed-up innovation and better align our business to our customers’ needs.

“We are continuing to provide services in Australia and New Zealand, our Sydney office remains open, and we are committed to ensuring our customers continue to receive the innovative content, advertising and activation measurement services they have come to expect from ComScore.”

The ComScore spokesman elaborated there will be three staff in Sydney with additional sales and service support from APAC HQ in Singapore led by the company’s senior vice president for the Asia Pacific region, Joe Nguyen

ComScore’s announcement comes a week after AdRoll decided to wind back its Australian operations, with its management team moving to Dublin.

ComScore launched in Australia in late 2010 under Amy Weinberger, the first vice president of ComScore Australia and New Zealand.

However soon after its local launch, ComScore lost to Nielsen in a tender for the Interacting Advertising Bureau’s contract. In 2013 – when IAB extended its contract with Nielsen – Weinberger came out to say the company was both “surprised” and “disappointed” by the decision to do so without a tender.

That same year ComScore was appointed by the Audited Media Association of Australia as the preferred analytics platform.

Weinberger was later replaced by Lachlan Brahe, former MCM commercial director who has sat at the helm of the local operation since.

This year, ComScore had increased its investment in the local operation, launching its free advertising viewability tool in April, before adding three new members to the Australia team in July.

According to LinkedIn, there were fewer than ten employees in the Australian operation.

This article has been updated following a ComScore spokesperson clarifying the changes to its Australian operations.

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