Concrete Playground bolsters commercial team with four new hires

Lifestyle media company Concrete Playground has boosted its commercial team with a series of hires and promotions, including operations director Natalie Ratcliffe.

Ratcliffe was previously senior commercial operations manager at Time Out APAC.

(L-R): Jarrod Kris, Jane Ryan, Belle Stewart, Natalie Ratcliffe, Whitney Higginson and Tahlia Phillips

Whitney Higginson and Belle Stewart have been appointed as senior business managers. Higginson’s previous roles include senior account manager at Business Chicks and group advertising manager at Pedestrian. Stewart comes from Sumo Salad, where she was marketing manager, and prior to that worked at Tastemade in the UK.

Other hires include Jane Ryan, former editor at DrinkUp London, who has been appointed as project manager.

Internally, Tahlia Phillips has been promoted to commercial director, and will lead commercial strategy and execution after three years with Concrete Playground. In other promotions, Jarrod Kris has been hired as partnerships director, leading the publication’s proactive partnerships nationally.

The publication has previously worked with brands including American Express, Samsung, Heineken, LVMH Moët Hennessy, Diageo, Mitsubishi, Tourism New Zealand and Zantac.

Concrete Playground’s founder and director, Rich Fogarty, said: “Concrete Playground has been growing its audience and revenue for almost a decade now thanks to the expertise, drive and passion of our team. We place a great emphasis on finding and developing the best and brightest new media thinkers in our space, giving people the tools, support and autonomy they need to deliver what will hopefully be some of the best work of their careers.

“As we roll out new products and campaigns in 2019, we will continue to focus on attracting innovative marketers, agencies and brands who are seeking to engage socially-active millennials in new, authentic and interesting ways.”


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