Bunnings Warehouse launches first edition of in-store magazine
Bunnings Warehouse has launched its free in-store monthly magazine, with a circulation of 500,000 available across its 290 Australian stores.
The launch issue, announced last October, the Medium Rare produced magazine’s first edition will focus on kitchens, decorating, paint, window furnishings and updating outdoor spaces.
Editor Jane Parbury said of the launch: “Our goal is to help customers create the home of their dreams.
“We’re sharing inspirational makeover projects, how-to tips and tricks and plenty of expert advice to help readers renovate, update, improve and maintain their home and garden.”
Medium Rare’s national advertising manager Daniel Hennessy, added: “It’s exciting to be launching a new title for Bunnings, Australia’s leading home improvement retailer.
“Australians love to renovate. The massive circulation of Bunnings magazine will be unrivalled in the Home category, making it a great option for brands who want to reach home lovers 25-54 and who want to align themselves with one of Australia’s most trusted brands.
Advertisers who supported the launch issue include Taubmans, Timbermate, Kaboodle, Markisol and James Hardie, among others.
Bunnings’ general manager of marketing, Keith Murray said: “We are really excited to offer our customers a free monthly magazine that will provide them with inspiration and helpful advice to create a home they are proud of and a great place to live.”
Bunnings magazine will be available on the Thursday prior to each month free in-store.
A great example of how print can still be relevant.
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We live in country NSW and our local store is Wagga or Forbes some hour of 2 from home. Whilst we visit Bunnings throughout each month, we may not get the opportunity to access the magazine if our timing is out. Is it possible to have a copy forwarded to our home? I appreciate this may not be practicable but would dearly love a copy each month. Your advice would be most welcome.
Kindest regards
Narelle Brooks
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Hi Narelle, there is a digital version of the magazine available on the Bunnings website.
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Was impressed with the magazine. I am however amazed at the lack of decent ecommerce with Bunnings. If the website was as easy as Iconic, Temple and Webster or Amazon et al: I would buy so much more. I am also amazed at Woolworth’s lack of foresight nit to have created an amazing digital hardware offering and instead ploughed straight into stores. (Prob decision making without data and without decent digital minds on the decision making panel.. ?)
Good work with the mag!!
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