Concrete Playground expands to Brisbane, Auckland and Melbourne

Sydney events website Concrete Playground has launched a Brisbane edition of its site with Auckland and Melbourne offerings to go live next week.

The announcement:

March 14, 2011

Sydney’s favourite independent events website, Concrete Playground, is celebrating its first birthday by launching Auckland and Brisbane editions of the site and completely revamping its popular Sydney site.

Concrete Playground founder and publisher Rich Fogarty said, “Since our launch, Concrete Playground has received visits from over 200,000 Sydneysiders. We hope the site will be just as successful in Auckland and Brisbane, two cities with thriving cultural scenes that lack an online tool to point the city’s culture vultures in the right direction.”

“Our highly skilled team of writers handpicks the best of what’s happening and updates the sites with international and local cultural news and events each day. Our readers are generally time-poor so we make it easy for them by providing a shortlist of cultural inspiration, delivering the best of the best via social media and a weekly e-newsletter.”

The three sites boast detailed reviews of trendy local bars and restaurants, along with a geolocation tool that allows readers to choose a place to dine or drink based on their current location or its proximity to an event they are planning to attend.

Members also have access to a dynamic calendar that offers event suggestions based on their personal preferences. Content can be recommended to friends thanks to the integration of a Facebook application, allowing members to create a personalised user profile and map out their own social schedules.

Designed by the highly awarded creative studio, Canvas Group, creative director Jorge Castillo said “The redesign of Concrete Playground focuses on establishing a clear hierarchy for its diverse content and helping readers hone in on specific events and features at the click of a button, or no click at all.”

“By streamlining information and pulling the navigation into line, we could be generous with the good stuff – the mood-setting images, weekly planner and calendar functionality for instance – and bring Concrete Playground’s look up to the standard of its content.”

On 21st March, Concrete Playground will also launch a Melbourne site, introduce a mobile version for smartphones, and launch a new iPhone application that allows the latest cultural happenings to be found easily anywhere, anytime.

Concrete Playground to launch in Brisbane and re-launch in Sydney on 14th March, 2011. The Auckland and Melbourne websites to launch on 21st March, 2011.

The new Sydney website can be viewed at http://sydney.concreteplayground.com.au

Source: Kabuku Public Relations press release


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