F.Y.I.

Concrete Playground helps plan a night out with new voice control app

Digital publisher Concrete Playground has launched an app which can help Australians plan their night out using voice control.

The announcement:

Digital publisher Concrete Playground has today announced the launch of a new app that helps
Millennials plan their night out using voice control – the first of its kind to become available in
Australia.

Concrete Playground’s ‘Guide to Tonight’ [https://assistant.google.com/] now works with
Google Assistant, making it available on a range of Google devices and helping people to decide what
to eat, drink and do in their area.

The announcement follows last month’s launch of Google’s developer platform, Actions on Google,
enabling brands to build apps that use Google Assistant technology, giving Australians faster and
easier access to a range of services and content.

Just say “Ok Google, talk to Concrete Playground” to access Concrete Playground’s new app through
the Google Assistant. Concrete Playground’s Guide to Tonight is now available through the Google
Assistant, available on Google Home, Google Home Mini, Pixel smartphones, Android phones,
iPhones, eligible headphones and Google Pixel buds.

“We’ve all been in a position where we are indecisive or overwhelmed with options for a night out. The
Guide to Tonight takes care of that decision, giving you advice on the best thing for you to do based
on whether you feel like a drink, a meal or doing something more active,” said Rich Fogarty, Founder
& Director at Concrete Playground.

“Based on your preferences, it then asks you a few follow up questions and within seconds you have
a recommendation tailored to your needs and wants,” he said.

The integration with the Google Assistant follows Concrete Playground’s recent collaboration with
Mazda for the launch of the interactive search functionality, The Playmaker, which allows readers to
personalise their experience on the site and receive curated suggestions based on where they are,
what time it is, and what they want to do.

“We are continuously looking for new and more intuitive ways for our audience to maximise their
surroundings and have a good time, and this app is the next step for us on that journey,” said Fogarty.

“It’s a really exciting space to be in, and we see so much potential with the possibilities created
through the Google Assistant. It’s the future, and we want to be at the forefront of that to give our
readers the best experience possible” he said.

Source: Playground

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