Connect PR rebrands to The Connect Agency, introducing talent and creative arms
Connect PR has rebranded as The Connect Agency, as it adds two new divisions to its business: Connect Talent and Connect Creative.
Managing director Megan Rose said that the full-service offering will ensure the agency can service every client’s changing needs.
The Connect Agency managing director Megan Rose
“The re-brand is reflective of both the breadth of expertise and service we continue to offer,” Rose said.
“As a full-service agency dedicated to delivering thorough and effective campaigns, we produce the full range of services – everything from product activations, events, video content, tours, managing talent partnerships, and creating profile strategies, whilst also delivering high-impact communications campaigns for our clients.
“The PR industry and clients’ business needs are both changing rapidly. We want to ensure we’re always working closely with our clients to deliver on their objectives and KPIs across all marketing and PR functions, whilst also developing long-term partnerships and strategies.”
The talent representation service will include profile strategy and management, PR support, the securing of brand collaborations and appearances. It will operate as both a standalone representation agency for its clients, or work alongside external talent management groups to support their strategies.
Connect Talent’s clients include The Block’s Alisa and Lysandra Fraser and Hayden and Sara Vale, House Rules’ Aaron and Daniella Winter, stylist Catherine Hegarty, actress Tammin Sursok, health and fitness expert Sophie Guidolin, TV presenter Veronica Morgan and designer Kate Lawrence.
Connect Creative is a design and creative studio, delivering brand imagery and video content for social media, marketing and PR campaign support, and owned assets for clients’ digital channels. It offers weekly content for social channels and unlimited content usage.
Brands that have already utilised Connect Creative’s services include Coco Earth, Aventus Group and Universal Brand Development.
Connect Talent and Connect Creative will sit alongside the public relations arm Connect PR. Connect PR has been operating for 12 years.
Connect PR’s clients include Australia Organic, The George Institute for Global Health and Naturally Good Health Expo.
Congrats on the rebrand Megan,
looking forward to working with you,
CC
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