Melanoma Institute Australia campaign shows the importance of putting one foot in front of the other

Creative agency Daughter has created a film series, titled ‘Take Steps Forward’, in support of the Melanoma Institute Australia’s annual fundraising and awareness campaign ‘Melanoma March’.

The films follow the stories of a family who have lost a loved one, a family whose loved one survived melanoma, and a family whose member is undergoing treatment. In each of the films the families express what the Melanoma March means to them.

Each film opens with footage of the narrator walking, which later becomes a symbol of how each of the families involved are still putting one foot in front of the other throughout all of the pain that the disease has caused them.