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Consumers most likely to trust and recommend Colgate says survey

Colgate is Australis’a most trusted and recommended brand, according to a new study published by research company Millward Brown.  

The company has created an index which it calls TrustR based on asking consumers questions about how much they trust individual brands and whether they would recommend them to friends.

An average score for a brand is 100. Most brands in the top ten are global ones.

The top 10 for Australia:

  1. Colgate 126
  2. Nokia 118
  3. Cadbury Dairy Milk 116
  4. Visa 116
  5. Nescafé 116
  6. Toyota 115
  7. Mt Franklin 114
  8. Olay 114
  9. Vaseline Intensive Care 112
  10. Woolworths/Safeway 111

Daren Poole, Millward Brown’s chief client officer, said: “The powerful combination of trust and recommendation is embodied in Colgate which, while a global brand, has adapted to the Australian market and become a clear leader.

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