Nine leads start of ratings week

Nine took the ratings lead on Sunday, despite Seven topping the most-watched list with its evening news, Border Security: Australia’s Front Line and Air Ways.  

The 6:30pm time slot was won by Nine with its Twenty20 International – Australia v West Indies coverage with over 1.2 million viewers, according to preliminary overnight OzTam data for the metropolitan markets.

The Vancouver Gold Winter Olympics coverage, which followed the cricket at 9:45pm on Nine attracted an average of 917,000 in the metro markets and almost 1.3 million with the inclusion of regional markets.

The Vancouver Gold Late coverage, which commences at 10:30pm during the evening, attracted 702,000 across the metro and regional markets.

Meanwhile, the early morning live coverage of the games, which yesterday commenced at 5am and aired for 10 hours, averaged 640,000 metro and regional viewers.

In other results, Border Security: Australia’s Front Line was the most watched show at 7:30pm with 1.3 million viewers, while Ten’s Talkin’ ‘Bout Your Generation attracted almost 1.1 million.

Ten’s The Good Wife was the most popular among 18 to 49 year olds, followed by House and Talkin’ ‘Bout My Generation.

In overall free-to-air TV viewing, Nine led with 26.7 per cent, followed by Seven with 25.5 per cent and Ten with over 22 per cent.

Nine’s Go also led among the digital channels, with a 4.4 per cent share, ahead of Seven’s 7Two with 1.6 per cent and Ten’s One with 0.6 per cent.


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