Consumers starting to get the message about green shoots, marketers say

Tim Burrowes

February 22, 2012 8:39

Australian consumers are on the verge of overcoming their nervousness about the economy, marketers have predicted.

Speaking at a breakfast organized by the Australian Financial Review and Nine Entertainment Co, Westpac marketer Damian Eales said he thought international “green shoots” could have a local impact.

Improving job numbers in the US, an apparent solution to the European debt crisis and the fact that “China did not fall off the cliff”, were all good signs, said Eales.

He added: “We are seeing the venture capitalists coming back into the market because they can see undervalued companies.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.